The social media landscape is saturated with content, and trying to stand out with bigger ad spending can actually harm your brand. In order to rise of above the noise, savvy brands are finding ways to "hack" social media - to take a platform and use it in a way other than its original purpose. Read More
Imagine a serene yoga class, doors to the studio are wide open letting the cool breeze flow in while students practice their asana breathing and poses. Just outside the class, beyond the studio is a women meditating alone outside. The entire shot is still except the woman’s hair blowing in the breeze. Read More
When people get home from work, they kick off their shoes and settle in for some down time to pull out their smartphones for amusement rather than business calls. This daily routine contributes to the increasing popularity of user-created video shorts that are easily viewed during commercial breaks.
You’ve viewed them while waiting on your dry cleaning. You’ve watched them and stifled a laugh mid-work day. The Huffington Post dedicates an entire page to them, utilizing the popularity of online video to entice viewers to its website.
The exchange of ideas is what builds our culture. Visual mediums such as painting, sculpture and film are created in hopes to influence how we think, act and experience life. In the same way, videos can assist your business to influence the people you want as your consumers, which is why it’s important to know what video genres work best to capture their attention.