When people get home from work, they kick off their shoes and settle in for some down time to pull out their smartphones for amusement rather than business calls. This daily routine contributes to the increasing popularity of user-created video shorts that are easily viewed during commercial breaks.
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People use their phones and personal camcorders to shoot video of a variety of occasions. Turn on the Today show and you’ll see fans filming Al Roker from the behind the stands – or maybe you watched as soccer fans in the stadium recorded their rooting for the USA in the World Cup.
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Companies aren’t built on a quality product alone. The brands we love – Target, McDonald’s, Apple – gear their marketing away from the greatness of their product and focus their efforts more on the experiences their products create.
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You’ve shaken hands with your production team and “that’s a wrap” has been uttered. But the challenge now lies in proving the ROI of your online video.
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You’ve viewed them while waiting on your dry cleaning. You’ve watched them and stifled a laugh mid-work day. The Huffington Post dedicates an entire page to them, utilizing the popularity of online video to entice viewers to its website.
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