On October 23, 2000, Google AdWords was born. At the time, AdWords was the first DIY advertising platform on the web, and it quickly became apparent the platform would revolutionize the advertising industry forever. In honor of AdWords recently turning 15, let's take a look back on the history of this intuitive and effective advertising platform. Read More
The social media landscape is saturated with content, and trying to stand out with bigger ad spending can actually harm your brand. In order to rise of above the noise, savvy brands are finding ways to "hack" social media - to take a platform and use it in a way other than its original purpose. Read More
Imagine a serene yoga class, doors to the studio are wide open letting the cool breeze flow in while students practice their asana breathing and poses. Just outside the class, beyond the studio is a women meditating alone outside. The entire shot is still except the woman’s hair blowing in the breeze. Read More
It happens to the best of us.
Late at night, flipping through channels with a half-empty bowl of popcorn, a snoring spouse, and nothing on TV when suddenly we find ourselves immersed in an infomercial for ShamWow starring a Billy Mays impersonator. It has even happened when perusing YouTube for the latest viral videos – and we end up watching the duration of a riveting testimony endorsing an online university.
When people get home from work, they kick off their shoes and settle in for some down time to pull out their smartphones for amusement rather than business calls. This daily routine contributes to the increasing popularity of user-created video shorts that are easily viewed during commercial breaks.
People use their phones and personal camcorders to shoot video of a variety of occasions. Turn on the Today show and you’ll see fans filming Al Roker from the behind the stands – or maybe you watched as soccer fans in the stadium recorded their rooting for the USA in the World Cup.
You’ve viewed them while waiting on your dry cleaning. You’ve watched them and stifled a laugh mid-work day. The Huffington Post dedicates an entire page to them, utilizing the popularity of online video to entice viewers to its website.