Defense Media Activity "American Home Front" Series
National WWII Museum
Capturing the essence of a city’s cultural identity was the mission that Hooah Production Studios accomplished for Defense Media Activity (DMA) – the Department of Defense’s direct line of communications for news and information to U.S. forces worldwide.
DMA contracted Hooah to create public service announcements (PSAs) for its American Home Front Series, highlighting unique aspects of New Orleans and Seattle. The purpose of the PSAs was to reinforce overseas contingency operations by giving Sailors a flavor of home, and encouraging them to explore day trips they can enjoy in base towns when back stateside.
The Hooah team had complete discretion in choosing subjects in each city. Our work involved researching key cultural aspects and points of interest, then contacting representatives to arrange on-camera interviews and logistics. Shooting took approximately one day at each of the seven locations in both towns – which our experience in traveling nationwide for video production greatly enabled to go smoothly.
For the “National World War II Museum” PSA, we traveled to New Orleans to provide an intriguing, inspiring overview of this remarkable institution – the largest museum of its kind in the United States. Museum Vice President Sam Wegner narrated the video, which we produced as a tour of its major exhibits and installations. The emphasis was on how the museum brings to life the history of this extraordinary time, and personalizes the spirit and sacrifices of U.S. service members so that current and future generations never forget.
As with all the DMA PSAs Hooah created, the video concludes with a thank you to our service members, and an invitation for them to visit the area. The PSAs are now being viewed by a worldwide military audience through the agency’s network of media platforms.
- Creative Concepts
- Location Scouting