Army National Guard
The Army National Guard (ARNG) is always looking for effective places to reach its target audience. In 2006, the ARNG saw excellent potential in the FLW fishing tours. Ranked as the fifth most popular sport in our nation, fishing boasts 44 million participants. With such demographics, the ARNG decided to launch an FLW fishing sponsorship consisting of four Guard-branded bass fishing boats, professional anglers and co-anglers.
Although the ARNG sponsorship was reaching significant demographics, it lacked a clear message connecting recruitment with bass fishing in the minds of FLW audiences. Hooah Production Studios proposed a solution to make its sponsorship marketing more effective.
To draw in fishing enthusiasts, we recommended developing an ARNG video and website that would closely match the sport’s most popular entertainment format – a fishing show. The program’s goal was to engage the target audience with stories of competitive fishing, and tips from pro fishermen. Our scripts worked in the benefits of joining the Guard, so that by sharing their insights on successfully reaching goals, the anglers drew attention to the tools the Guard offers to help individuals achieve their own success.
The video was shot in HD on location at various lakes throughout the U.S. and in our studio. We produced a full-length 30-minute DVD, and a four-minute teaser trailer for the Guard’s website. The full-length production was distributed as a streaming video on the Guard’s website, and showcased through its mobile theater system.
- Content Marketing
- Creative Concepts
- Creative Writing
- Motion Graphics
- Short Film