National Guard

Guard 101

Hooah Production Studios developed 10 videos for an Army National Guard (ARNG) compilation DVD. The DVDs were distributed in recruitment offices nationwide through a “Career Rack” containing DVD titles for each of the Guard’s career paths. The videos ranged from full motion graphics pieces to complete cinematic titles.

“Guard 101” is a longform video that provides potential recruits with in-depth information about enlistment, training, and Guard life and culture through on-camera narration by three young actors who represent the diversity of Guard members.

The video’s highly stylized look was designed to appeal to the aesthetic preferences of its Millennial audience. It incorporates motion graphics illustrating the Guard’s early history, as well as footage of Guard members on duty, in training and a variety of situations typical of those that enlistees can expect as part of the active duty service member experience.

Hooah shot in HD on location nationwide, and used extensive green screen work.

• Cinematography
• Creative Writing