Golf Channel hired Hooah Production Studios to create 30-second looping videos to drive amateur golfers to register for its series of Pro-Am tournaments. The spot we produced for the Canadian Tour utilized client-provided photography of tournament golf courses and past participating golfers.
The still photos were edited to provide a fast-paced flavor of tour highlights, and conveyed information through titling that featured such details as the number of tournaments and names of some of the courses on the tour. We selected high-energy music to amp up the level of enthusiasm among viewers, providing a perfect lead to the call-to-action for players to sign up.
The spot played online and on a monitor loop at the Golf Channel’s traveling locations.