Economic Development Video
The Orlando Utilities Commission (OUC, “The Reliable One”) is a municipally owned public utility providing water and electric service to the city of Orlando and the surrounding area. Orlando is one of the fastest-growing cities in the country, and OUC is a proud economic partner promoting new growth and providing resources and a variety of incentives to new and existing businesses.
Hooah Production Studios was tasked with creating a long-form video for the OUC Economic Development website that would highlight the areas of economic growth within the city and surrounding area and explain the benefits and incentives OUC offers to new, expanding or relocating businesses.
To produce a video that features highlights of all Orlando has to offer would have taken a significant financial investment due to the number of locations to be recorded. Since this economic video would benefit the community at large, Hooah reached out, solicited and collected b-roll footage of all pre-identified entities, saving both time and money.
Creative challenges also existed. Hooah had to conceptualize an engaging video introduction and create transitions from one location to the next in a way that told a unique story and didn’t risk losing the viewer’s interest.
Hooah also had to meticulously plan an aggressive three-day filming schedule to shoot portions of the video and to complete pick-up shots for b-roll footage that was not available or nonexistent.
From the original concept to animating final touches, Hooah Production Studios collaborated with OUC and numerous entities throughout greater Orlando to achieve mission objectives. Hooah developed a script that introduced and featured multiple hubs of high-velocity growth in the area. The script incorporated the filming of the OUC-branded EV (electric vehicle) in various locations in order to visually transport viewers from one place to the next. A custom motion graphics package was designed for the spot, incorporating animated maps of the city, title screens and transitions.
To better sell the idea of traveling around the city and to enable the spot to be easily modified or added to in the future, the creative choice was made to use different voices to narrate the different segments of the video.
The Hooah Production Studios team:
- Put a production plan in motion
- Conducted research
- Developed the concept
- Wrote scripts and created storyboards
- Scouted and coordinated access to all filming locations
- Arranged all permitting and police escorts
- Recorded moving-car shots of the OUC EV in multiple locations over a three-day period
- Created motion graphic elements
- Provided all postproduction support
The OUC Economic Development Video is the perfect vehicle for attracting new business to the Orlando area. The video covers a lot of ground and a lot of information within a total running time of six minutes and thirty-five seconds without losing viewer interest. It is currently used internally at OUC during presentations and briefings, and it can also be viewed on the Economic Development website at oucpowersgrowth.com.
- Creative Concepts
- Creative Writing
- Location Scouting
- Motion Graphics