Website Promo and Tutorial Videos
Defense Activity for Non-Traditional Education Support (DANTES) supports the off-duty voluntary education programs of the Department of Defense (DoD) and conducts special projects and developmental activities related to the DoD’s educational functions.
Hooah Production Studios was tasked with creating, in conjunction with the new DANTES website, a series of tutorial videos to deliver information while increasing target-audience engagement. Studies show that information presented visually is more likely to be retained than information presented via text alone; our team took advantage of that fact by creating a series of videos that teach while visually engaging the target demographic.
Many Service members are not familiar with DANTES or think of it only in relation to CLEP and DSST testing programs. This misconception is a challenge for DANTES, and it had to be taken into consideration as we began creating the video series. Hooah needed to show that while DANTES does, indeed, offer testing support, the full range of programs offered by the organization helps Service members pursue their educational goals throughout every step of the process.
The video series had to fully meet the needs of DANTES target audiences as well as demonstrate how to access information through the different sections of the redesigned website. All videos had to be completed and delivered in a relatively short timeframe on a modest budget and in a cross-platform mobile framework.
Hooah Production Studios collaborated with DANTES to achieve mission objectives by identifying featured program information and all related content for each video.
The Hooah Production Studios team:
- Conducted research
- Wrote scripts and created storyboards
- Produced and directed talent castings
- Developed the production plan
- Executed green-screen filming of all talent in-house
- Designed and created all motion graphic backdrops, titles and text
- Provided all postproduction support
- Produced all videos in accordance with 508 compliance capabilities
The website promo and tutorial videos complement the website’s visual layout and graphic design. The videos incorporate a fast-loading function and a smart interface, making them easy both to play and to share via social media. The new video integration provides users with quick access to the desired information, and DANTES is experiencing a significant measurable increase in target-audience engagement. Since the launch of the new DANTES website, brand levels and familiarity have increased and brand engagement rates have exceeded their goals. Recent analytics suggest that the Hooah-produced videos and their strategic placement are an essential part of this equation.
- Content Marketing
- Creative Writing
- Motion Graphics