DANTES "Define Your Future" Series
Define Your Future
Defense Activity for Non-Traditional Education Support (DANTES) supports the off-duty voluntary education programs of the Department of Defense (DoD). Hooah Production Studios produced two 15-minute videos and three 60-second public service announcements (PSAs) for broadcast to service members in the U.S. Armed Forces to increase awareness of – and participation in – available educational programs and benefits.
“Define Your Future,” consists of a series of testimonial interviews with Dr. Carol Berry, Director of DANTES, and active service members of all branches of the U.S. Armed Forces who have benefitted from the programs. We wrote the script so that Hooah could use supporting footage from our DANTES “Crossroads” production to provide a sense of continuity in messaging, as well as to reinforce the identification that viewers felt with the primary characters. “Define Your Future” explains in further detail the individual education programs available and how to connect with them.
The same approach was applied to the 60-second PSAs. Our Production Studios team wrote scripts for the three spots, each with a different introduction theme. “Change” was written specifically for those serving in the Navy, referencing two programs in addition to DANTES: CMS-ID and Navy COOL. “Decisions” focuses on the importance of making the right educational choice for one’s civilian career; and “Confidence” deals with being prepared for the challenges of the civilian workforce. The call-to-action for all PSAs was to visit www.dantes.doded.mil for additional information.
Footage from “Crossroads” and client-provided stock video was edited to tell the story and convey the emotional appeal to motivate audience members to take the desired action. Color correction was performed to seamlessly blend the stock footage with the original video. Voice-over narration tied together each production. The resulting PSAs depict a diverse representation of service members in situations ranging from on-duty activities to class studies and graduation ceremonies. All videos in the project maintain a consistent brand look that reinforces the DANTES messaging.
The videos were mastered for broadcast-ready, and uploaded to the DANTES website, www.dantes.doded.mil, as well as YouTube. They also were broadcast on the American Forces Network (AFN), which provides radio and television programming to service members stationed overseas, on contingency operations and onboard Navy ships.
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